For women who are tired of feeling like crap while doing “all the right things”
Join a community of women who are done with the bullshit expectations and ready to reset their compass toward what actually matters – for themselves AND their communities.
You want to feel like yourself again
Not this overwhelmed version of you drowning in responsibilities. You want to make a meaningful difference in a world that needs your voice.
Midlife has thrown you off balance. Your kids are growing up, your career feels stagnant, and you’re exhausted. After years of putting others first, you wonder, “What about me?”
It’s unacceptable that women are expected to sacrifice their well-being for productivity. You deserve to prioritize yourself and be heard.
I‘ve been there
Feeling lost in my own life, resentful of all the demands, and wondering where the hell I went. I also felt the pull to make a difference in my community but was too exhausted to engage.
That's why I created what I wish I'd had: a no-bullshit approach to reclaiming yourself in midlife without abandoning your values or the people you love – and with enough energy left to change the world.
For over a decade, I've guided hundreds of women through this midlife identity crisis, distilling mountains of self-care research into practical strategies that actually work. As a former political organizer and civic engagement specialist, I've also helped women channel their reclaimed energy into meaningful community impact.
My approach has been featured in major publications, and organizations pay me $10,000 to share these insights with their teams. But my true expertise? I've lived it, fixed my own shit, created a roadmap for you, and seen firsthand how women who prioritize themselves become powerful forces for change.
My journey kicked off with a midlife crisis—
Feeling lost even when I was doing all the “right things.” Sound familiar?
After chatting with over 100 experts on burnout, I realized the issue isn’t us; it’s a system that teaches women to put everyone else first until there’s nothing left for themselves.
With my background in political organizing, I created the C.A.R.E. framework to blend self-care with community engagement. It's about dismantling unrealistic expectations and building a brighter future together. When women thrive, everyone benefits.
Hi! I’m
"The best part of CARE Club is l am taking more time for myself and enjoying unicorn space. I am completing the stress cycle as much as possible. I am being more open and honest about the challenges I'm facing.
Between therapy (started in September 2023) and CARE Club, I have been able to get through a VERY challenging year while still working on my own goals and self-care."
Erin
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It's time to stop drowning in everyone else's expectations and reclaim your power—for yourself AND your community.
is for you if you're ready to redfine who you are. You'll learn how to reclaim your power, simplify your overwhelm, and create the life you actually want - not the one you thought you were supposed to have. Stop just surviving and start thriving in 2025. Join us to rediscover your identity and build the community you need to make it happen.